Looking to Redesign Your Logo? Here’s What You Need to Know

Building recognition and familiarity for your brand can be a lengthy and difficult process.
Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them.

Depending on what products or services you sell, how you sell them, where you’re located, or what industry you’re operating in, this can be much easier said than done.

That being said, once you’ve put in all the work that’s required for creating a company logo, why would you want to redesign your logo and risk diluting or destroying all the awareness you’ve earned?

Well, truth be told, there are many legitimate reasons for wanting to redesign your logo, but there are just as many, if not more, reasons why you might want to reconsider.

At the end of the day, your brand has the potential to tell a powerful story, and you don’t want to ruin that by breaking something that doesn’t need fixing.

So, if you’ve been wanting to redesign your logo, but you’re not quite sure if it’s necessary, then you’re going to want to keep reading.

Because in this article, I’m going to explore the reasons why you should redesign your logo, and why you might want to reconsider.

The Right Reasons to Redesign Your Logo Over the years, our logo has gone through one redesign after another, as we fine-tuned our branding.

But why the penguin?

Well, it all started after Daniel and I watched March of the Penguins, and realized that the behaviour of these majestic birds symbolizes many of eVision Media’s values, including commitment, dependability, loyalty, pride, and nurturing.

The various iterations of our logo, including the original version, which was actually hand-drawn by Daniel’s mom.

At this point, you’re probably wondering why we chose to redesign our logo so many times.

Well, first and foremost, our logo was looking pretty dated, and we were trying to appeal to some new demographics, including micro-business owners and aspiring entrepreneurs leaving the corporate world, and we felt that modernizing our imagery would help us to do that.

And aside from the dated look of our logo, it was also proving to be quite confusing.

You see, the whole idea of our logo is that the adult penguin is nurturing the baby, much like the way we nurture the success of our clients and the relationships we build with them, but unfortunately, this concept was lost on most people.

Moreover, some people couldn’t even tell that these were penguins featured in the logo, so we wanted to make sure that was made obvious as soon as you look at it.

Also, as you can see, the subtext under our logo changed with each new version, as well, in order to accurately reflect what we were trying to convey to potential clients.

I wanted to start this section off by looking at our logo redesign process, as it offers several great examples of some of the right reasons to redesign your logo.

With that in mind, below I’ve explored several other reasons why you’d want to do a logo redesign, so you can figure out if it’s actually a good idea to redesign your logo.

Rebranding If you’re thinking about rebranding, or are in the process of doing so right now, a logo redesign may be necessary to reflect the new direction, vision, and values of your organization.

Typically, when clients ask us to do a rebrand, the first thing we start with is the logo design, and all the other aspects of their visual brand follow from there.

There are instances where you wouldn’t want to mess with a logo because it’s so recognizable, but if you’re thinking about rebranding, you should probably redesign your logo, as well.

Mergers and Acquisitions When companies merge or one company purchases another, a logo redesign can offer a great way to reflect the new identity of the company, or combine the values and imagery of the companies into one.

For example, when United and Continental Airlines merged, so did their logo. As you can see below, the word UNITED has been combined with the globe that came from Continental Airlines. united brand redesign

Differentiation Depending on the situation, you may need to revamp your logo in order to differentiate your brand, as your colours, fonts, and/or imagery may be too similar to that of your competitors.

If it’s much too similar to another company’s logo, this might also pose legal problems, meaning you may get sued and be forced to change your logo due to trademark and/or copyright infringement issues, so make sure to keep that in mind.

Expansion If you’re thinking about expanding into new markets or introducing new products or services, or have already done so, you might want to redesign your logo to reflect your company’s new focus.

Your existing logo might work perfectly based on your current clientele and product and/or service offerings, but if you start to expand too far into other areas, it might not make sense anymore.

READ: Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business

Lack of consistent branding is one of the biggest issues you can face when redesigning your logo.

Among other things, this absence of consistency can cause confusion or alienation, dilute people’s ability to recognize your brand, and turn off potential customers.

So, if you’re on the fence about whether or not to redesign your logo, then this article is for you.

It discusses what brand consistency is, how it can benefit your business, how you can maintain consistency across all your marketing and branding, and even details some of the biggest failures of inconsistent branding.

Read more on our website.

The Wrong Reasons to Redesign Your Logo As I said above, while there are many good reasons to redesign your logo, there are just as many, and probably many more reasons why you should avoid a logo redesign.

A logo is not the be-all and end-all of your brand, but it’s arguably the most recognizable aspect of a business’ visual brand, so making any kind of change to it should not be taken lightly.

Historically, when big, well-known brands have tried to change their logos, or otherwise rebrand, often, it hasn’t gone particularly well, and sometimes, it’s been absolutely disastrous and embarrassing.

So, if you’re seriously considering revamping your logo, then stay with me here, because below, I’ve explored several situations where redesigning your logo might be a bad idea.

Frivolity Under no circumstances should you be redesigning your logo for frivolous reasons.

This includes things like being bored of the colours, fonts, or imagery in your logo, or just wanting something new.

So, if you’re thinking about revamping your logo just for the sake of changing it, then it’s probably not a good idea, and at the very least, you should take a long hard look at your motivations for doing so.

Cost Redesigning a logo can be very expensive, and time-consuming.

Especially in the case of a small business with a limited budget, if you don’t have a pressing need to redesign your logo, then it may not be worth your time or money.

So, if you want to redesign your logo, make sure to do a proper cost-benefit analysis, so you can be confident you’re making the right decision, or stop yourself from making the wrong one.

Confusion Sometimes business owners feel like potential customers are having a tough time understanding what their business does, and they often think that a logo redesign can help them to solve this problem.

But your brand is so much more than just your logo and other visual aspects. It also includes things like the copy on your website, and all your other written marketing materials.

So, before you pull the trigger on redesigning your logo, you might want to evaluate all of the textual aspects of your branding, and see if you can refine your messaging to make it a bit clearer.

At the same time, if a logo redesign is not properly communicated to customers, it could lead to confusion, alienate loyal customers, or even have them demand that you revert back to the original.

A perfect example of this is when Gap tried to redesign its logo back in 2010.

The negative feedback from customers was so overwhelming that Gap soon reverted back to the classic one, but not without wasting a ton of time and money, and a significant amount of embarrassment.

Brand Equity Redesigning your logo can have a decidedly negative effect on your brand equity, which is just marketing speak for the recognition and familiarity I discussed earlier.

That being said, if you redesign your logo for the wrong reasons, you could end up diluting all the equity you’ve built up over the years.

So, before you hastily revamp your logo, make sure that any proposed changes are in line with your company’s values, mission, target audience(s), and the rest of your visual brand.

Are you thinking about redesigning your logo? We’ve been helping business owners to build their brands for more than 20 years. Contact us today to find out more about what we can do for you.

To your business success, Susan Friesen

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Hey readers! How are you doing?
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Self-Storage Services for Your Distinctive Storage Needs

Companies that offer self-storage services not only cater only to a limited audience but are ideal to be considered for nearly every major industry. Since warehousing and storage requisites form a highly significant section of the Indian logistics sector, every industry that deals with the management of resources, goods, and supply of finished goods to the destination, can opt for this dynamic facility.

Customers can retain self-storage facilities to keep away a range of their valuable items including:

• Furniture and appliances • Electronic items and apparatus • Equipment and machinery • Decorations and installations • Clothes and draperies • Artwork and antiques • Stationery and office goods

Though almost all types of items (from household and office) can be retained within these facilities; there are some exceptions that one must take care of when preparing items for the same. Since storage units are constructed in enclosed ambiances and are not temperature-controlled, the atmosphere inside the unit often gets smothered and a pungent smell takes over the whole space. But some highly-equipped storage facilities have the latest infrastructure and all the essential safety parameters crucial for maintaining the well-being of goods within the facility.

You must consider those fortified self-storage companies and arrive at a decision only when you have examined the available storage options thoroughly and even compared the rates. Since the well-being of the belongings is extremely important, one must inquire if the company has everything in place that can assure top-notch protection of the retained goods. Give a thorough read of the terms and conditions and negotiate with the company to avail of the service at a decent rate.

Dominant Features That Self-Storage Facilities Should Have:

Some outstanding features that every reliable self-storage company has in place are:

• 24*7 Surveillance • Foolproof Structure • Electronic Accessibility • Fingerprint Security • Alarm Installed Spaces • Padlock Fortification • Boundary Fencing • Video Monitoring

Make sure you discuss your prerequisites with the storage company directly and maintain a detailed inventory of the stored items with you. This will help you to inspect if everything arrived at your place intact.

Closing Note

If you ever feel overwhelmed by your unmanageable load and remain worried about the variety of things to upkeep, look no further and get your private storage unit booked with a renowned self-storage company today. Just make sure to do your share of research, choose appropriately, and see all your storage qualms alleviate in no time.

Medical Instruments and Physiotherapy with High-quality near you product

Medical Instruments and Physiotherapy including other services are offered by Aid-Assist. The business also provides several services to aid the elderly in maintaining their independence. “>Medical Instruments
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Medical instruments are used in various medical settings such as clinics, surgery rooms, and operations. Different types of medical equipment include stethoscopes for diagnosis, laryngoscopes for CPR, and surgical equipment like disposable scalpels and scalpel blades. Aid Assist offers a range of surgical supplies, all expertly made and designed for use in hospitals, clinics, and other healthcare settings. You can find a variety of medical equipment at our online store, all available at reasonable costs. We also offer cast saws and pliers for separating artificial and gypsum plaster dressings.

Medical equipment for All Medical Science Branches

Our selection of top-notch medical equipment caters to a range of medical specialities, from surgery to general medicine. We offer a variety of stainless-steel instruments, including splinter forceps, cast breakers, artery clamps, atraumatic retractors, medical forceps, trocars, surgical scalpels, clamps, scalpel handles, scissors, and tweezers. Our surgical tools are available in various configurations, depending on the profession and the necessary equipment.

Compatible single-use Medical equipment

We provide both clean and non-sterile surgical tools of very high quality at reasonable prices. Biodegradable instrument kits offer convenience and financial advantages due to their quick accessibility. These kits include wound care supplies, as well as forceps, needle holders, clamps, scissors, and other common items. The specific components of the instrument kits vary based on the field or area of application. You can find a wide selection of tool kits for different areas of human medicine, such as gynaecological, urologist, and surgeon equipment, in our online store.


Physiotherapy technologies that are being embraced

Physiotherapy is a pain-relieving therapeutic method. Used specifically for muscle. Every physiotherapy process is performed by modern physiotherapy machines, and all physiotherapy equipment employs activation, restoration, and other processes to relieve pain throughout the body.

Aid Assist is committed to creating innovative products that allow therapists to provide the best care to patients with physical challenges that may have resulted from accidents, illnesses, or other physically demanding activities. Our team of professionals and variety of physiotherapy products has helped us become one of the most innovative businesses in the country that specializes in physical health services and products online.

We understand that physiotherapy is a therapeutic intervention that focuses on caring for, healing, and rehabilitating people suffering from various ailments. Physiotherapy equipment assists the human body in relieving pain and relaxing, and because we recognize the importance of this profession, we make every effort to provide professionals with high-quality equipment that enables them to perform to the best of their ability.

? Massage therapy equipment: This technique is used primarily for patients who are suffering from depression, stress, or persistent arthritic pain.

? Mobility aids: If you experience difficulty swaying while moving or gripping onto furniture while navigating your way, mobility aids will come in handy.

? Hot and cold treatment equipment: This sort of physiotherapy device can help patients who have injuries, osteoarthritis, or other disorders that limit their range of motion.

There are several physiotherapy goods available on the market. When shopping for physiotherapy equipment, look for a provider who offers machine warranties, prompt service, and good value for money. And Aid Assist ensures that you do not sacrifice quality for speedy service. We are Melbourne’s leading physiotherapy equipment manufacturer and physiotherapy machine supplier for physiotherapist dealers and anybody interested in medical equipment wholesale.